http://www.mobilelifereport.com Disussion, News and Opinion about Mobile Life Report Fri, 05 Dec 2008 10:37:00 +0000 http://backend.userland.com/rss092 en Common sense dictates that if a brand gets it wrong, it's time for damage limitation with the marcomms department leading the charge. That's how ordinary brands deal with extraordinary issues - in average ways producing very average results. However, I'd like to focus on how great youth brands are breaking the ... http://www.mobilelifereport.com/mobile_life_youth/mobile-life-youth-report-on-youtube-marketing-by-graham-brown-mobileyouthorg/ From mobileYouth Technorati Tags: mobile youth report, youth research, youth social media, social media, mobile social media http://www.mobilelifereport.com/mobile_life_youth/mobile-life-social-media-youth-new-report/ Youth Marketing is all about something you do with not to youth." Graham Brown (mobileYouth 2008 Report)Following my earlier riff about trends in the marketing of Great Youth Brands (last time was Red Bull), I'd like to talk about one of my favourites.This is the key question - how does ... http://www.mobilelifereport.com/mobile_life_youth/how-does-a-large-brand-build-relevance-with-youth-scion/ Presented by Graham Brown author mobileYouth.org View SlideShare presentation or Upload your own. (tags: mobile youth)Vodafone, like most mobile operators, faces the ongoing challenge of being relevant to the next generation of its customers (youth) while at the same time not losing its broad appeal. It couldn't ... http://www.mobilelifereport.com/mobile_life_youth/vodafone-and-mobile-life-youth-report-download-the-presentation-by-mobileyouthorg/ From Original Post Here "How Youth Culture Is Reinventing Capitalism" Published by Original source : http://feeds.feedburner.com/~r/Threebillion/~3/427... http://www.mobilelifereport.com/mobile_life_youth/profiting-from-piracy/ Josh Dhaliwal from mobileYouth on BBC breakfast View the video on Blinx/BBC website Technorati Tags: mobile life report, youth handwriting, youth writing, josh dhaliwal, bbc http://www.mobilelifereport.com/mobile_life_youth/does-mobile-affect-youth-learning-and-other-life-skills-such-as-writing-mobileyouth-josh-dhaliwal/ The following is an opinion piece edited by author Graham Brown Want to find out more in our global Youth Trends Report? Need powerpoint presentations on Youth Marketing and Mobile Trends? The fitness landscape that determines success in marketing to young consumers is changing. 10 years ago, ... http://www.mobilelifereport.com/mobile_life_youth/youth-mobile-and-marketing-trends-by-graham-brown-of-mobileyouthorg-and-luke-mitchell-of-reach-students/ From Original Post Here The following is an opinion piece edited by author Graham Brown Want to find out more in our global Youth Trends Report? Need powerpoint presentations on Youth Marketing and Mobile Trends? The fitness landscape that determines success in marketing to young consumers is ... http://www.mobilelifereport.com/mobile_life_youth/marketing-trends-by-graham-brown-of-mobileyouthorg-and-luke-mitchell-of-reach-students/ Areas of interest:* What do youth want from and think of their operators?* Youth loyalty & churn (leading to Net Promoter Score)* Trust Measurement as impact on Profitability* Next Generation Brands (Red Bull, Jones Soda, EA, Scion etc)Here's the download for my (Graham Brown) presentation to Telenor Djuice in Oslo, ... http://www.mobilelifereport.com/mobile_life_youth/graham-brown-of-mobileyouthorg-talks-about-trust-and-mobile-operator-brands/ From Original Post Here Summary of my Understanding Mobile Youth Workshop @ The Prepaid Mobile Summit IIR 22-25 September 2008 in Prague.Mobile Youth Workshop Q3 2008 View SlideShare presentation or Upload your own. (tags: mobile youth)Note contains video not available on Powerpoint. MobileYouthNet to view on the street ... http://www.mobilelifereport.com/mobile_life_youth/mobileyouth-speaking-prepaid-mobile-summit-prague-iir-22-25-sep-08/