Graham Brown of MobileYouth.org talks about Trust and Mobile Operator Brands
Areas of interest:
* What do youth want from and think of their operators?
* Youth loyalty & churn (leading to Net Promoter Score)
* Trust Measurement as impact on Profitability
* Next Generation Brands (Red Bull, Jones Soda, EA, Scion etc)
Here’s the download for my (Graham Brown) presentation to Telenor Djuice in Oslo, October 2008 at the Djuice brand summit.
Technorati Tags: telenor, djuice, youth, mobileyouth, mobile youth, mobile youth report, youth marketing, youth research, net promoter score, churn, youth loyalty, crm, red bull, jones soda, EA, scion, graham brown
Presentation
Mobile Youth Presentation to Telenor Djuice Oct 2008
Some of the Videos Used in the Presentation (for more mobileyouth videos go here)
Similar Posts:
- Vodafone and Mobile Life, Youth Report (Download the Presentation by MobileYouth.org)
- Mobile Life - Youth Report on Youtube Marketing by Graham Brown (mobileYouth.org)
- MobileYouth Speaking: Prepaid Mobile Summit Prague IIR 22-25 Sep 08
- How does a large brand build relevance with Youth? (Scion)
- Does mobile affect youth learning and other life skills such as writing? (mobileYouth Josh Dhaliwal)
