Artificial Life, Inc. Acquires SMS Galaxy; New Mobile Avatar Interface to Live TV Shows
HONG KONG — Hong Kong based Artificial Life, Inc. (OTCBB:ALIF), a leading provider of award-winning mobile 3G technology and applications, announced today that it has acquired the SMS Galaxy system from Swiss-based Script Avenue AG (formerly Blackpencil AG) in a cash and equity transaction. Script Avenue is owned by Claude Cueni, a bestselling Swiss author of many TV thrillers, who is a successful entrepreneur and pioneer in interactive and online games, and has been an inventor of interactive TV formats since 1991.
SMS Galaxy is a revolutionary mobile interface used to complement live TV shows. Users can interact with a live TV show and control the movements and actions of 3D avatars representing themselves on the TV screen by simply sending SMS messages to a designated number. The system is very successful in Switzerland and has been in practical use there for four seasons in a daily show format that has achieved the highest viewer ratings.
“SMS Galaxy is a fantastic system. Its success speaks for itself. We decided to buy SMS Galaxy because of its proven success and our ability to further enhance it with more interactive and intelligent functions. The system fits perfectly into our strategy to become the number one player for mobile interactive TV formats and TV show based mobile entertainment and games. I am especially pleased and honored to be able to work closely with Claude Cueni on further improving the SMS Galaxy and he has now also joined our corporate advisory board,” said Eberhard Schoneburg, CEO of Artificial Life, Inc.
“It is a great honor to work with Artificial Life. They are the leaders in the 3G mobile space, especially for interactive movie and TV formats. This is a big opportunity for all of us and our goal is to roll out an enhanced version of SMS Galaxy in as many countries as possible and as soon as possible,” said Claude Cueni, Chairman of Script Avenue AG.
Source:Prime Newswire
